Treading new ground

In the past I've advertised online and used word of mouth to get business. After a complete overhaul on my website, and a year and a half of solid wedding photography to speak for, I decided last week that it 's time to step my business up a level and compete with worthy rivals; I payed for a booth at the Thanksgiving Point Wedding Expo. It's a two-day event where local brides are invited to come and receive a barrage of advertising puked at them from all directions. My booth was in the upper-most tier, away from the noisy festivities on the main floor. People made their way up there when the main floor became too crowded. I discovered that with the correct balance of personality and beautiful photography, there appears a light in the eyes of the young bride-to-be that her mother also recognizes, that says, "the search is over".